The State of Advertising in Kenya 2025/2026: Strategic Intelligence Report

The Great Digital Inversion is here.

For the first time in Kenyan history, internet advertising revenue will have officially surpassed traditional TV. This report provides the definitive data and strategic frameworks needed to navigate this shift.

What’s Inside:

• The Digital Inversion: A deep dive into the Ksh 60 Billion shift and why digital now commands 48.2% of total spend.

• The Resilience of Broadcast: Why Radio and TV remain the "Trust Signals" that drive a 22% reduction in digital acquisition costs.

• The 5-Minute Rule: Exclusive data on why lead response speed is the #1 predictor of conversion in 2026.

• Platform Deep-Dives: Strategic playbooks for TikTok (18.4M reach), YouTube, and WhatsApp commerce.

• Sector Benchmarks: Cost Per Lead (CPL) data for Finance, Real Estate, FMCG, and Education.

Who is this for? Marketing Directors, Media Buyers, and Business Owners looking for a data-backed roadmap to